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13 Trends to watch in 2019
Our society is transforming at fast pace. Romanians change their shopping and consumption patterns, adopt new values and lifestyles. Among these shifts, an important aspect is how we redefine our life priorities.
In this Sports & Healthy Lifestyle Trend Report, we focus on a few areas we consider could be worth watching throughout 2019.
They are not predictions, as several factors will play an influence on our future. However, for all interested market players, consumers, brands, or organizations, these pages may provide an insightful perspective on a number of key areas with potential significant development and impact.
Read the TRENDS now!
Joi, 5 octombrie 2017
Conferința de lansare a Raportului “Sportul și viața sănătoasă în România. 2017”
Locație: Restaurant Pescăruș (parcul Herăstrău) / București, Sector 1
Moderator- Cosmin Nae, Quantix
Bogdan Antohe – Smart Atletic – organizator evenimente (Trichallenge Mamaia, Winter Tri, Maratonul Olteniei, etc.), Calin Clej – Marketing Director PepsiCo, Greater Balkans & South East Europe Franchise Beverages, Dan Muraru – Managing Director Roton Music, importator Giant si alte branduri în România, entuziast susținător si practicant al ciclismului și mersului pe bicicletă, Dragos Petrescu – Președinte al grupului City Grill, Valeria Racilă van Groningen – Bucharest RUNNING Club (organizatori Maratonul București Raiffeisen Bank, Semimaratonul București OMV Petrom, 10k&Family Run UNIQA Asigurări) , laureată olimpică si bine cunoscută promotoare a sportului la toate nivelurile.
Eveniment organizat cu sprijinul: City Grill, SMARK, Daedalus Online, Gatorade, partysound.ro
We research Consumers, Brands & Markets in Romania since 1999.
We learned to be efficient and insightful, delivering end-to-end marketing research solutions for our local and international customers.
We are impactful and actionable for the brand and the company.
OUR LATEST REPORTS
“13 TRENDS in Sport & Healthy Lifestyle in Romania in 2019”
Many of the Romanians tend to place greater value on important things in our lives, giving them more time, energy or money. Among these relevant areas we constantly find sports, healthy food and mental balance.
It is expected to have these themes emphasized in a society where GenX are actually the largest generation, about 50% more than the frequently discussed millennials. People between 35-55 go through profound changes in the current social context, they seek wellbeing and often afford to take initiative.
No surprise that the sport industry is growing, with more people practicing various types of activities. Consequently, we have more sport & recreation shops, more brands, a fast developing active culture. Strongly connected, people naturally get higher interest in the quality of the food, drinks or cosmetics they use. In the supermarket or in the restaurant, consumers are more aware of the composition of the products, their source, the health benefits or potential risks. The established international brands, local producers, HoReCa, large retailers or small private shops, they all started to adapt to these trends and often take specific actions, acting as catalysts and vectors of change towards a more active and a healthier society.
Download PDF here:
“SPORT & HEALTHY LIFESTYLE in ROMANIA. 2017”
Do you like sport or even work in an organization that encourage sport and healthy life? Do you have in your portfolio products in this category? Do you support sports events or sponsor athletes? May you have colleagues in the company participating in the marathons or running contest? Do you have internal programs to stimulate the practice of sport?
Just a single “Yes” should make you interested in our latest insights on sport and a healthy lifestyle.
Our research study explores factual and attitudinal aspects related to the practice of sports in Romania. There are also valued perceptions of the population related to the performances of the top Romanian athletes. Given the strong link identified in our past editions between sport and health, the 2017 research has now a more broadly looked at issues related to the health of the population. We thus establish a connection between the interest for sport and healthy life (diet, lifestyle balanced, medical themes).
See the Quick Preview in order to get familiar with the methodology, content and a glimpse of insights!
Micro-community Research 2017
Cartierul Paradisul Verde din Ilfov este o comunitate aparte.
Profilul socio-demografic al unui astfel de segment non-urban, nu numai că nu se suprapune deloc pentru arhetipul ,,țăranului”, ca exponent al mediului rural, dar este chiar o pătură premium a populației, ceea ce ar trebui să stimuleze interesul în multe categorii de produse și servicii. Pe lângă temele de interes local, respondenților din Paradisul Verde le-am adresat și întrebări legate de evaluarea unor mărci din mai multe sectoare relevante.Contactează-ne pentru a primi gratuit Extrasul Raportului de cercetare.
Research design can always make the difference. It can save cost and timing, maximizing data analysis perspectives or simply staying statistically accurate and relevant with your target market. Our smart designs are incorporating social and marketing research fundamentals together with our custom approach in respect to specific industry expertise and the brief context.
ANALYSIS & CONSULTING
Usage & Attitudes
Net Promoter Score
SPORT INSIGHTS Romania
Both consumers and brands want to live forever. Being disconnected to sport and a healthy life is not an option. Our Reports will help you understand and stay connected to everything that matters for your brand, products or CSR initiatives. Since 2013.
Honoured to be the Insights Partner for:
Bucharest Running Club | Baneasa Trail Run | Maratonul Olteniei | Smart Atletic
Youth KPIs in Romania
Compiled data and analysis for brands and companies with focus on young segments in Romania. Based on regular qualitative discussions and tracker surveys since 2012.
Insights partner to more than 20 companies , NGOs, media and Education institutions.
Trends, Influencers & Micro-communities
We use to interview different KOL and communities to understand and stay connected to trends and different attitudes towards products, services or brands. No matter you are a consumer oriented or market driving company, B2C or B2B.
(RO) Activează în marketing din 1998, având experiență în numeroase sectoare. Are peste 10 ani de activitate în cadrul unor multinaționale de top (Citigroup, Vodafone). Fondează Quantix în 2009, cu care dezvoltă servicii de consultanță pe research, strategie și branding. Este Strategic Consultant pentru Millward Brown. Editor si colaborator pentru SMARK. Partener pe diverse proiecte cu Svasta ICG si Think Digital Group. Co-fondator Youth Monitor. Fondator Sport Insights (2013).
(ENG) Cosmin has been active in marketing since 1998, with over 10 years of activity in top multinationals (Citigroup, Vodafone). He founded Quantix in 2009 to develop research, strategy and business consulting services. He is also a Strategic Consultant for Millward Brown in Romania, editor and collaborator for SMARK or partner on various projects with ICG and Think Digital Group. Co-founder of the Youth Monitor. Founder of Sport Insights (2013).Cosmin Nae
(RO) În cei aproape 20 de ani de experiență în domeniul cercetării de piață a trecut prin toate operațiunile realizării unui studiu, de la analist la consultant. S-a format ca om de cercetare într-o companie cu renume- GfK România, continuând să acumuleze experiență alături de alte organizații de prestigiu precum Vodafone și Ipsos.
S-a alăturat echipei Quantix în 2010.
(ENG) In nearly 20 years of experience in the field of market research, Cornelia has gone through all the operations of conducting a study, from analyst to consultant. She has debuted in GfK Romania, continuing to gain experience with other prestigious organizations such as Vodafone and Ipsos.
She joined Quantix in 2010.
(RO) A debutat profesional (1999) în cadrul unor companii multinaționale și activează de peste 10 ani în antreprenoriat, in arii legate de consultanță, inovație și cercetări de marketing. Implicat în proiecte pe diverse sectoare, are o larga experiență în transformarea datelor de cercetare în insight-uri relevante pentru business, în furnizarea de recomandări privind strategii de creștere si pozitionare.
S-a alăturat echipei Quantix în 2016.
(ENG) Radu debuted professionally (1999) in multinational companies and has been active for over 10 years in entrepreneurship, in areas related to consultancy, innovation and marketing research. Involved in projects across sectors, he has extensive experience in transforming research data into insights relevant to business, providing recommendations on growth and positioning strategies.
He joined Quantix in 2016.